New. We hear it all the time -- this product is "new," that service is "new," even this idea (say, a shiny tablet-sized slab of glass) is "new." We hear it so often we become immune to the meaning of the word. The very concept of "newness" is stretched thin in these times of cascading inventions; nearly every high tech company here in Silicon Valley can lay claim to a "new" idea.
And so we at ETS will carefully avoid any excessive reference to our "new" website, but nonetheless we're ...read more